Project Scope: Commercial Advertising Campaign / Student Recruitment Narrative
🏆 Viddy Awards Winner 2026:
Commercials | Broadcasting – https://bit.ly/411n47F
To address strict enrollment and student recruitment goals for St. Paul’s Lutheran School, the challenge was to move beyond standard promotional summaries and deliver an authentic, multi-platform campaign. The Anchor Series is a four-part video commercial suite built upon local marketing data to dramatically expand the institution’s regional digital footprint.
By coordinating on-site family interviews and organizing distinct, multifaceted perspectives—ranging from multi-generational legacies to non-Lutheran households—we engineered an emotionally resonant portfolio of branded assets. This international award-winning production highlights the Imagehaus capability to structure high-impact, data-driven marketing frameworks that command thousands of targeted views while preserving an institution’s core message with dignity, clarity, and exceptional cinematic value.